Happy New Year! I, like everyone else, had the unfortunate respiratory bug that’s been going around, and was therefore not able to start the year in the way I intended . . . with a new post.
As many of you saw from my last post, 2011 ended with a bang, commercially speaking. Lots of advertisers were spending their budgets, especially Walmart. We have heard from ad execs to expect 2012 to be busier than last, which is a welcomed change.
With indications of slight but steady economic growth over the last couple of quarters, it has historically been the case that advertising increases as it is one of the primary tools in keeping the revenue flowing back into the economy.
We are now experiencing the slowdown that traditionally follows the pre Holiday blitz and mad catch up the week immediately following. This is standard in our industry. We also are looking forward to a steady increase in activity in the days and weeks to come so enjoy the chance to take a breather this week in anticipation of a productive and active 2012!
Stay tuned for most posts in the coming year!
